How the Chilly Met the Cheeks
You have heard that ‘necessity is the mother of invention’ but I say menopause is her demanding sister. Another hot day coupled with another hot flash and boom… COOL ME NOW! After trying countless cooling aids, it was time for something better. We tested ideas in hot weather and cold. On fat-fannies and skinny butts. With men and women. So we really mean it when we say, “big-butt tested, hot-flash approved.”
And get this… Being chilly is like a mini-workout. Shivering can trigger a hormone that converts white fat cells to brown ones, which burn calories, research shows. And that according to a professor of medicine at Virginia Commonwealth University. How about that!
CEO (Cheek Executive Officer)